{"id":10,"date":"2026-02-25T09:21:13","date_gmt":"2026-02-24T20:21:13","guid":{"rendered":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/?page_id=10"},"modified":"2026-06-18T09:37:03","modified_gmt":"2026-06-17T21:37:03","slug":"research","status":"publish","type":"page","link":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-0c9c989a wp-block-group-is-layout-constrained\" style=\"min-height:0vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-xx-large-font-size\" style=\"margin-right:0;margin-left:0;padding-right:0;padding-left:0\">Selecting our brief <\/h2>\n\n\n\n<p class=\"has-text-align-center\">I have chosen the short film brief for my media class this is an excellent idea since it gives me the opportunity to showcase a variety of creative and practical skills in a reasonable amount of time. Because a short film is more flexible than a larger production, I can concentrate on creating an engaging narrative, intriguing characters, and efficient use of camera, editing, and sound techniques. Additionally, it allows me to experiment with storytelling techniques and genre norms while still fulfilling evaluation requirements. All things considered, it&#8217;s a productive and interesting opportunity to demonstrate my knowledge of editing&nbsp;and creativity.  My knowledge of filming, acting and editing from AS media last year, will really set me up well for this year in order to achieve a high mark. Producing a film opening last year has given me more knowledge on beginning a narrative which engages the audience through creating enigma. Now my challenge will be to create a complete narrative in this task. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-1--1\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<h2 class=\"wp-block-heading\">Research tasks <\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-66fad18a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--50);flex-basis:45%\">\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-757c5bc7-7d34-4869-b487-f7f2b93193f1\" href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/03\/A2-Media-Studies-Coursework-Research-template.docx\">A2 Media Studies Coursework Research template<\/a><a href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/03\/A2-Media-Studies-Coursework-Research-template.docx\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-757c5bc7-7d34-4869-b487-f7f2b93193f1\">Download<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:50%\">\n<div class=\"wp-block-file alignleft\"><a id=\"wp-block-file--media-2257fc0b-d83f-44e3-b923-841ec2c737a6\" href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/05\/alexia.docx\">alexia<\/a><a href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/05\/alexia.docx\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-2257fc0b-d83f-44e3-b923-841ec2c737a6\">Download<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-b063dd43-99db-43e7-a564-0a45f93706d5\" href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/05\/All-these-creatures-research-task.docx\">All these creatures research task<\/a><a href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/05\/All-these-creatures-research-task.docx\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b063dd43-99db-43e7-a564-0a45f93706d5\">Download<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-ebee8dc1 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-74b2cda3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-7ce391b6 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<p>Because social media enables producers to quickly reach big audiences and engage directly with potential fans, it is often used to promote movies and music. Trailers, teaser videos, behind the scenes information, interviews, and release announcements are frequently shared on social media sites including Facebook, YouTube, Instagram, and TikTok. Before a movie or song is released,\u00a0FActual America claims that sharing interesting content on a daily basis helps build enthusiasm and anticipation. In order to boost visibility and persuade viewers to share material with others, social media also allows artists to use hashtags, short form films, and partnerships with influencers.<\/p>\n\n\n\n<p>Gaining a social media following is essential because it builds a community of people who are interested in the project and are more likely to support it when it is delivered. Views, streams, ticket sales, and word of mouth advertising can all rise with a large fan base. Consistent branding, polished posters and graphics, countdown postings, behind the scenes images, audience participation through surveys and Q&amp;As, and frequent updates regarding development or release dates are typical practices of music and cinema social media accounts. Social media is an efficient and cheap marketing tool for promoting creative media products because of these standards, which help sustain audience interest and promote participation.<strong> (Factual America, 9 Powerful Techniques for Social Media Film Promotion).<\/strong> <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-x-large-font-size is-layout-flow wp-container-core-quote-is-layout-5dafc681 wp-block-quote-is-layout-flow is-style-plain--2\" style=\"font-style:normal;font-weight:400\"><cite><a href=\"https:\/\/www.factualamerica.com\/filmmaking\/9-effective-strategies-for-promoting-your-film-on-social-media?ct=1780885328701\">https:\/\/www.factualamerica.com\/filmmaking\/9-effective-strategies-for-promoting-your-film-on-social-media?ct=1780885328701<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center\">Task 2 <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/Screenshot-2026-06-11-at-9.41.12-AM-1024x688.png\" alt=\"\" class=\"wp-image-56\" srcset=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/Screenshot-2026-06-11-at-9.41.12-AM-1024x688.png 1024w, https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/Screenshot-2026-06-11-at-9.41.12-AM-300x202.png 300w, https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/Screenshot-2026-06-11-at-9.41.12-AM-768x516.png 768w, https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/Screenshot-2026-06-11-at-9.41.12-AM-1536x1032.png 1536w, https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/Screenshot-2026-06-11-at-9.41.12-AM.png 1613w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">I choose to analyse these social medias because both Bao and The Wonderful Story of Henry Sugar follow the conventions of a short film by telling a simple and focused story with strong visual storytelling and an emotional impact in a short amount of time, which is exactly what i am hoping to acheive with my short film. Using Instagram and TikTok would help promote my own short film because I could share trailers, behind the scenes content, posters, and countdowns to build excitement before release which will really help make it look more real and get the &#8220;audience&#8221; to partecipate in this. These platforms also allow me to interact with audiences, encourage sharing, and create a consistent brand through the use of colours, fonts, logos, and hashtags across different forms of media.<\/p>\n<\/div>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/scan_laura.curwood_2026-06-12-14-58-14.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of scan_laura.curwood_2026-06-12-14-58-14.\"><\/object><a id=\"wp-block-file--media-7657efa9-b565-4cdb-9dd5-bfdb93e25afa\" href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/scan_laura.curwood_2026-06-12-14-58-14.pdf\">scan_laura.curwood_2026-06-12-14-58-14<\/a><a href=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/scan_laura.curwood_2026-06-12-14-58-14.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-7657efa9-b565-4cdb-9dd5-bfdb93e25afa\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1d9f35bd wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:var(--wp--preset--color--accent-6);border-width:1px;border-radius:10px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\" id=\"single\">Task 4 <\/h3>\n\n\n\n<p>I am planning on using Instagram as my social media platform. This is because Instagram is more angled towards all ages unlike Facebook which is more angled towards the older demographic and Tik Tok which is more angled towards the younger demographic. So Instagram is a great way to meet in the middle. The target audience for my piece is teenagers or people aged a bit older around 20-30 as well.<\/p>\n\n\n\n<p class=\"has-large-font-size\">In order to make the account unique and appealing to my target audience, my branding will be centered around the mystery and thriller genre and will use a dark look, teaser photos, and a consistent darker themed\u00a0colour palette. By sharing behind the scenes content, character details, countdowns, and brief teaser snippets that build tension and promote interaction, my social media will attract viewers and followers and draw attention. Regular updates, promotional posters, and mysterious captions that create suspense without revealing the entire plot are features of my social media account research that I will employ and draw inspiration from because they are successful strategies for promoting short films and maintaining audience interest.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<aside class=\"wp-block-group alignfull is-style-section-3 has-global-padding is-layout-constrained wp-container-core-group-is-layout-f0f2a97b wp-block-group-is-layout-constrained is-style-section-3--3\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-8778ca4a wp-block-group-is-layout-flex\" style=\"min-height:360px;margin-top:0;margin-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-xx-large-font-size\">Postcards<\/h2>\n\n\n\n<p>Task 1 <\/p>\n\n\n\n<p>A postcard advertisement is a brief promotional print product intended to swiftly grab viewers&#8217; attention and promote a movie, event, good, or service. It serves to raise awareness and motivate individuals to learn more about the subject matter. Because postcards are portable and visually appealing, they are frequently distributed by hand or placed in public areas in media marketing. The commercial in the example image I looked at is memorable and eye-catching because of its bold design and powerful visual components. <\/p>\n\n\n\n<p>A postcard advertisement usually consists of a big, eye catching image, brief but significant text, a clear title or tagline, and crucial details that the target audience should be aware of. Typically, it contains information like the movie&#8217;s or event&#8217;s name, a premiere date or significant time, branding, logos, social media links, and occasionally a call to action urging viewers to find out more or go. To facilitate quick comprehension of the material, the layout is made to be both aesthetically pleasing and straightforward.<\/p>\n\n\n\n<p>Even though a poster and a postcard advertisement could have similar branding and visuals, they are two distinct marketing goods with different applications. A postcard advertisement is smaller, more portable, and can be given directly to an audience or collected as a promotional item, while a poster is often considerably larger and intended to be shown on walls or billboards to draw attention from a distance. Although they reach audiences in different ways, both are helpful in the promotion of a media product.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\">Subscribe<\/a><\/div>\n<\/div>\n<\/div>\n<\/aside>\n\n\n\n<p>Task 2 <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"161\" src=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/image.png\" alt=\"\" class=\"wp-image-90\" style=\"aspect-ratio:1.9380762884596718;width:645px;height:auto\" srcset=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/image.png 312w, https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/image-300x155.png 300w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/image-1.png\" alt=\"\" class=\"wp-image-91\" style=\"width:645px;height:auto\" srcset=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/image-1.png 225w, https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/image-1-150x150.png 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p>The hunger games <\/p>\n\n\n\n<p>The postcard advertisement includes the film title, release date, main actors, and a tagline. This information helps audiences remember the movie and encourages them to watch it when it is released. The main image is Katniss holding her bow . This creates a sense of action, danger, and rebellion, which reflects the story of the film. Dark colours such as black, orange, and gold are used to create tension and excitement. The bold font makes the title stand out, while the fire imagery links to the film&#8217;s themes of survival and revolution. The dramatic colours, action imagery, and bold design clearly communicate that this is a dystopian action adventure film. The audience can immediately recognise the genre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"188\" height=\"267\" src=\"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-content\/uploads\/sites\/28\/2026\/06\/image-2.png\" alt=\"\" class=\"wp-image-92\" style=\"aspect-ratio:0.704102534090244;width:645px;height:auto\" \/><\/figure>\n\n\n\n<p>L A LA LAND<\/p>\n\n\n\n<p>The advertisement includes the title, release date, award nominations, and the names of the lead actors. This builds excitement and gives the audience reasons to see the film. The postcard uses an image of the two main characters dancing against a city skyline. This creates a romantic and dreamy atmosphere that represents the musical genre. Soft blues, purples, and yellows create a magical and nostalgic feeling. The elegant font and vintage style match the classic Hollywood inspiration of the film. The bright yet soft colours, romantic imagery, and artistic design reflect the musical and romance genres. The postcard creates the same emotional mood as the film itself.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Task 3 <\/p>\n\n\n\n<p>After researching and analyzing several postcard ads, I discovered that the most successful ones pulled viewers in with powerful photography, distinct branding, less text, and an overall visual design. The media product&#8217;s genre and atmosphere were immediately given through the use of bold visuals, and the ads\u00a0straightforward layouts made them simple to read at a glance. In order to portray the psychological thriller genre of my short film, I intend to use postcard advertising standards including a dark color scheme, a dramatic image, bold writing, and a brief, enigmatic tagline. While maintaining a minimalist style, I will also incorporate important facts like the movie&#8217;s title and release date.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selecting our brief I have chosen the short film brief for my media class this is an excellent idea since it gives me the opportunity to showcase a variety of creative and practical skills in a reasonable amount of time. Because a short film is more flexible than a larger production, I can concentrate on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":15,"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/pages\/10\/revisions\/54"}],"wp:attachment":[{"href":"https:\/\/mediastudies.pinehurst.school.nz\/madisyn-atkinson2026\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}