CCR question 1:
How does your product use or challenge conventions and how does it represent social groups or issues?

CCR question 2:
How does your product engage with audiences and how would it be distributed as a real media text?
CCR question 3:
How did your production skills develop throughout this project?
CCR question 4:
How did you integrate technologies – software, hardware and online – in this project?

For my CCR question 4 I was very limited by the style that I chose which was a old fashioned poster ad (example).
However in this poster I included roughly what I needed to but there was more things that I wanted to include such as, the use of a crane MK3 was a large learning point for me and provided a great amount of stability especially since our Filmer had quite a shaky had and we needed allot of shots which needed to be shot by hand as they were moving, using this gimbal the clips became allot smoother. Also the camera that we used which was a Sony camera had trouble shooting in low light situations this means some of the shots looked allot better with hidden phones that had the flashlight turned on to brighten up the characters in the film.
For the editing side my personal edit which was not the one that was chosen in the end. I used Microsoft Clipchamp which was a free already installed software on my computer which is very basic and dose not require much skill but comes at a cost of having limited sound editing functions and video functions, this means I was not able to do things such as panning or compression for the audio. This was a problem as the dog barking in the background was clipping too much due to the microphone not being able to handle sounds being that loud.